The Real Reason Hipsters Love PBR
Researchers have figured out (finally!) what makes a run-of-the-mill beer like Pabst Blue Ribbon become so improbably cool.
In a new study published in the peer-reviewed Journal of Consumer Research, authors Caleb Warren, an assistant professor of marketing at Texas A&M, and Margaret C. Campbell, a professor Reading More May Cause Envy…
About Me
I love food. Unfortunately, I can't cook worth a damn. I've been known to even burn water.
When I watch chefs and good cooks on tv, I'm so envious of their skills. This blog is the closest I get to cooking, other than the microwave ;)
Try not to drool!
John, New Englander turned Cali dude