Wendy’s Bringing Back Bacon & Blue Burger
The build includes crumbled Wisconsin blue cheese, three strips of applewood-smoked bacon, spring mix and blue-cheese aïoli on the toasted brioche bun Wendy’s has used for most recent premium sandwiches, including the Bacon Portabella Melt, BBQ Pulled pork and Smoked Gouda Chicken.
The a la carte price for this premium burger is $4.99. Marketing support includes videos purporting to show Americans’ love affair with blue cheese, including a blue-cheese piñata and blue-cheese candle. The videos will be on Wendy’s Facebook page in February.
After Wendy’s became the first national chain to try blue cheese as a topping, others have followed. Hardee’s has menued Steakhouse Thickburgers with blue cheese and Buffalo Blue Cheese Thickburgers. Red Robin’s Black & Bleu burger is one of its high end Finest burgers.